February 24th, 2009 at 6:12 pm
Came across a randomly thought provoking Golf Magazine feature on “How to Hit All Feel, No Think Shots,” wherein the pro player, Stewart Cink, gives us shanking and slicing amateurs five tips to to get out of our head and into our groove on the golf course.
Here’s the take home message:
“Your goal should be to become a feel player, where your only swing thought is where you want the ball to go.”
What about “all feel, no think” web design?
Sounds a little like other mantras we’ve got in the industry…”intuitive information architecture”…”the right look and feel”…”the user is in control”…”don’t make me think”. Or the KISS method we were taught in high school journalism class and still applies for building websites: “keep it simple, stupid.”
Don’t you love websites that really just do one thing and do it well? That resist the illogical urge to (try to) be all things at all times to all parties? That refuse to overthink it? We do.
Here are five rather small but highly effective websites ENTERMEDIA has built in the last few years that, in their own unique way, were simple by design, rapidly assembled, and ROI-driven. In other words: all feel, no think, and straight down the fairway.
Julio’s Cafe - hours of operation, their menu, and a map. Julio’s is always delicious (nice people, too).
Nano Whitman - a musician’s website: turned out really cool, even though it’s just facts.
Ambiente Wine Importing Company, Inc. - a sophisticated web presence/sortable wine list/sales contact directory. Done.
Austin Rent Fence - temporary fence supplies for construction jobs or special events in Austin. Need a quote?
Friends Without Benefits - testing the viability of a startup business idea: the pitch explained, the feedback requested.