Know your Google
Ever wondered how “The Google” turns your search for austin web design into entermedianow.com? Google does a nice job of explaining how it works in simple language here:
Google 101: How Google crawls, indexes, and serves the web
You can familiarize yourself with Google’s own stated guidelines for helping its machines find, index and rank your site. Some of these are pretty obvious, like make sure you don’t have any broken links or erroneous html, and try to keep number of links on any page under 100. Others can’t be stated often enough:
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Be sure you don’t run afoul and get kicked down or out of Google’s search results. The best way to avoid trouble is to follow this advice: “Make pages primarily for users, not for search engines.” Optimization is perfectly fine and a great idea, but don’t get carried away trying to game the system. There’s better and easier ways to rank your own Google-friendly website, and here’s more good news: we believe there’s no more qualified SEO expert for your site than you yourself.
