Archive for the ‘Strategy’ Category

Getting Started (part 2)

December 19th, 2008 at 10:15 am

We’ll have a few important questions to answer before we can accurately estimate a price for your project.

You can help us immensely in this early phase by fully communicating your ideas and preferences. Once we are certain we know what exactly it is you want, what we will be responsible for, and what contributions you’ll be available to provide along the way, we can move forward with deliberate speed.

For start-up or higher concept projects there will be just a few more questions to consider before we can act with confidence. Projects such as these require analysis to uncover the right approach that will achieve the desired result, and it is always time well spent to do so. We are happy to provide plenty of free advice if you want/need it.

Some clients come to us knowing full well the requisite effort and investment that goes into creating quality and long-term interactive assets such as websites, e-commerce stores, and flash presentations. Some come to us knowing exactly what they want and how to expedite the process of getting it done on time and on budget.

We also realize many of our clients are not as familiar with the design process and development costs associated with building a custom website. We’ll explain it all to you. It’s not exactly cheap, it’s not exactly expensive. It’s not overly complicated, but it’s not easy, either. Just as we allocate time at the outset to learn about your business and how you go about it, we hope you’ll be inclined to learn about our business and who we are, too. In many ways, this is one of the most rewarding aspects of our job: the creative working relationship we enjoy with clients along the way.

Please read our testimonials. We’ve turned around flash presentations in 1 week and entire websites in under a month. Alternatively, we’ve iterated on a single aspect of one project for several months. Often we’ve finished a project and later been asked to maintain an ongoing arrangement as the client continues to discover new potential in what we can do. The point we are making here is that there we are flexible in our service engagements and proud of the quality we deliver.

We encourage you to view our portfolio and see the services we’ve provided for past clients. All of these enduring and professional marketing assets began as cocktail napkin drawings, phone conversations, email strings, etc…

Do you have a potential project you would like to talk to us about? Let us know your project goals, target dates, and budget range and we’ll be happy to create a draft proposal just for you.

Getting Started (part 1)

December 19th, 2008 at 9:57 am

(note: this message used to be in our about section, but it’s probably better here.)

We’d like to explain how we go about pricing our projects and offer suggestions for getting the most out of your budget.

Pricing our work can be a challenge, because every project is different. We always quote the fairest price we can, based on the probable hours ENTERMEDIA will spend working directly on your project. We only charge for our time. You get all our ideas and collaborative synergy free, essentially. With the custom nature of the work we do, it’s best to keep it simple like that.

In our experience, focusing on goal accomplishment rather than running down a list of technical requirements is a better way to build an action plan around your budget. It allows all parties to explore creative approaches within this collaborative process to balance and accommodate your budget while still delivering the goods.

We make every effort to anticipate and inform you of the potential ‘gotchas’ in your project that might threaten to waste your time or money. Likewise, we brainstorm and recommend options for satisfying an objective through simpler means. If we can do more with less somewhere, resulting in a smaller bill for you, we will. If the original project scope has changed such that we will exceed our original time estimate, we’ll make that clear. For our part, we just want to be as cost-efficient a business as we can be, and keep our clients happy.

Finally, there is more than one way to put a dollar amount on the work we do. We design and develop towards long term value and scalability. How do you put a number on that? In the end, how much an accomplished goal is worth is relative to how completely it was accomplished and whether it was a worthy goal in the first place. We do know the prices we charge are extremely competitive compared to what other firms of our skill level and professionalism would insist on.

Bottom line: we build you the kind of assets that justify their labor cost many times over.